iTunes Dumps The DRM

Apple today announced several changes to the iTunes store, most notable of which is that the company is eliminating digital rights management (DRM) from their downloads. The change comes at a cost however, Apple bending to the recording industry's long-standing demand for variable pricing. Apple's now delivering single tracks for 69 cents, 99 cents and $1.29 -- with the price tag determined by the major labels and a song's popularity and/or age. Apple also announced that iPhone users can now preview and purchase the entire iTunes Store via AT&T's 3G network, something previously restricted to Wi-Fi.

Apple must have finally realized that all DRM protection does is harm the people who actually try to follow the law and purchase music.
It's not the reason that I don't download from ITunes or own a Ipod, but good to see steps in the right direction.

exactly